What do they want from me?
Or… ‘The Day I Quit’
I was recently drawn to a post by Donna Merrill called ‘How To Work Through Adversity’. (I’ll put in a link at the end for you as it’s a must read)
Now, I have followed Donna’s blog for a long time, and she is up there on my All Time Top Shelf of bloggers who inspire me to continue, when I am about ready to stop forever! You know – those times when you feel you have nothing to say that hasn’t already been said by everybody else in a far better way?
Well. That’s when I turn to my blogging friends for inspiration.
Coincidentally in another post last week, this time called ‘4 Top Tips for Silencing Your Inner Blogging Critic’, Ryan Biddulph gave his Tip Number 4 as “Surround Yourself with Loving Blogging Buddies”. So it seems I might have been doing something right after all!
Anyway, back to Donna Merrill’s post. She was also talking about ‘serious situations that bloggers are often beset by…’ and how Real Life Hardships can often sabotage our online work.
She cites examples of ill-health, poverty and even extreme hunger as veritable reasons why our blogs could be neglected. Wow! I respectfully raise my hat to those people who have to overcome extreme challenges like that.
But you see this also got me thinking. Because of course, these are also exactly the sorts of topics people all want to read about, and are therefore inevitably destined to become the next awesome blog topic on which to write.
Any adversity I have overcome will automatically be precisely the subject for my next post.
What they don’t want.
Most people really don’t want to read what a great time you are having, and how you are ‘crushing it’ (I hate that phrase- don’t you?)
Tales of your daily-growing 7-figure income leaves them reaching for the pain-killers and Glenfiddich, or the other way around.
They probably secretly hope that your amazing online business will collapse and disappear overnight into a black hole, and you along with it…
And they really, really don’t give a flying fig just how many $0000s you have at the end of your PayPal account this month! Or even the list of 5-star hotels you get to stay in, or the amazing super-cars you drive.
And certainly not the dimensions of that gorgeous tropical beach you are currently occupying and from which you broadcast those fantastic webinars… (Here’s cartoon I did last year about the poolside lifestyle.)
So what do folks REALLY want to read about?
What they want to know is what a terrible time you are also having, and how you are solving the very same huge and nauseating problems they are going through right now.
They want you to show them exactly how to get from where they are now, to where they want to be in three, six and twelve months time.
Of course, the awesome laptop lifestyle is an aspiration they hold on to in their minds, but the immediate reality is how the Dawkins are they are going to go from a standstill, to earning those first crucial and confidence-building dollars online?
I am actually referring to those seven people who have happily signed up to your monthly affiliate membership at $47 a month, so they can tap into the hugely valuable and supportive regular mentoring program you have created for them.
Very soon they’ll know you, like you and trust you as a result of all the great work you have done with your blog. You have given amazing content on a regular basis, and listened to them as they struggle. You have diligently answered their questions, and through hard work and consistency helped them to see a great result in their new business – just like you did. These are now your tribe; the ones who love you.
You have shown them how to do just what you have done, and they will follow you anywhere…
I remember once I was having a particularly dismal week online, and I decided in my misery that I would shut down the internet permanently, and go off and become a gardener or a shepherd instead.
‘The Day I Quit’
So I decided to entitle my final blog post ever, “The Day I Quit”. Of course, it garnered many more great likes and comments than anything I had written for weeks, with the result that my positive energy was completely restored without me even noticing. In fact, I was so busy replying to all the comments that I forgot my own troubles entirely. (another of the benefits of blogging)
Donna’s great post went on to say that sometimes we are forced to alter the way we do things.
Of course, what she was getting at there reading between the lines, was that there is no other (or better) way to move forward by default than this.
Nothing is guaranteed to delight and inspire a true ‘dyed-in-the-wool blogger’ more than the next surprising life-altering event. You know what? After a while it starts to be something we look forward to rather than something we dread. Really! (Here’s a dyed-in-the-wool blogger…)
Because unless we are prepared to make some changes to ourselves and our own mindset, there will be no changes in our situation ‘out there’. Sounds obvious when I say it like that, doesn’t it?