When you market, are you a Hunter or a Gatherer?
In the end it all comes down to your personal approach to business and your own Marketing Mindset. It’s about how great you are with identifying your particular market, and how much more are you willing to learn?
This post will help you answer these questions.
Humans have survived and thrived by experimenting with different ways of managing their environment and resources. Marketing is exactly the same.
Hunting is the most immediate, involving a stalk, chase and kill. It requires a basic knowledge of weapons and game in the immediate vicinity, and the most likely places to find it, which can change from day to day. Fishing falls into this area as well.
Wandering aimlessly around just hoping to come across a suitable animal for dinner will usually end in failure.
Wild animals study and learn. In the natural world, hawks and wolves and other hunters would never hunt randomly. They learn about territories from parents and from trial and error, and go where they know their prey will be, and nothing is left to chance. They study and learn.
We need to adopt the same policy in our marketing. We must identify our market, who they are, how old they are, and their habits and interests by engagement, so we can provide them with what they need. Simple as that.
Next comes trapping which is more long term, and requires even more study and knowledge over several seasons.
The idea here is to decide on a trapping strategy before you start. You find out which animals would best provide you with what you need. You would probably learn which animals are local to where you live. Nomadic tribes often follow their prey on their annual feeding routes.
In marketing we call this targeting. We find out what social media groups and interest forums our potential customers follow, and establish a presence in these areas.
The same strategy applies to gathering and foraging. Studying which fruits and berries grow and when they are ripe dictates the pattern of life. Again – we move to the area where the food is waiting to be picked.
Farming is the next level of social advancement, and is all about over-producing and storing food for a later date.
In marketing terms we could compare this with residual income. We get repeat business and income without further work. This would be similar to storing items of food during times of plenty, and consuming them in leaner months.
Finally comes trading, where stored items can be exchanged for other goods and eventually – money.
This requires even more knowledge and understanding of what people need and what they can provide. Therefore more research. Obviously, there is no point in trying to trade with people who have nothing to trade with.
In marketing you would need to target your products towards a community of people who need what you have, and, most importantly, those who can afford the time, commitment and cash to purchase from you.
Marketing to people with no money is a complete waste of time. I know – I’ve tried it!
The more advanced the method becomes then the more planning, study and strategy is needed to carry it out. But by this point your research will be a pleasurable experience because you will want to do it to further grow your business.
Smart Marketing comes from knowing the market intimately before you even start, followed by consistently implementing your chosen strategy.
Just like the hunters and the gatherers, your marketing is all about resource management.
Check THIS LINK if you want to know more about Smart Marketing, and how I use it in my business.
Or you can contact me firstname.lastname@example.org and let me know how you are doing & which areas you are stuck with. We all get stuck sometimes, and part of Smart Marketing is getting moving again as fast as possible.. Maybe I can help?…