My biggest marketing lessons so far…

You don’t often ‘get it right’ first time.

Most people don’t and I certainly didn’t!

That’s the nature of learning, which is why it’s called a learning ‘curve’ rather than a straight up vertical line.

 

The MOST important thing to realise about success – especially with Internet Marketing – is that the definition of success is continuous daily application and NOT overnight intense activity followed by a holiday.

When I started out on this online journey back in 2013, I assumed like many others, that all I had to do was to buy a great program, push some solo ads at it, sit back … and wait.

Warning 1

The problem, of course, was my assumption that the more cash I threw into the pot then the more I would get back. This is true to a certain extent, but blindly buying untargeted paid traffic without due diligent research is a recipe for abject failure.

For me the trouble was that I DID get some early successes from this approach. Some of the leads went through the funnel and I did make sales which resulted in back-end purchases and 4-figure commissions.

I had made it!

I was an Internet Guru at last

It was only a question of time before sales would come flooding in to my account. I didn’t need to do another thing.

Warning 2

The problem was that the few early back-end sales I DID make were not enough to even cover the rapidly escalating credit card debts and loans which were building up from my unfettered glee. A time bomb was ticking.  But I was on a high.

Nothing could stop me.

Wrong!

The banks stopped me in 2016 at £21750, and a good job too…

Of course, I had barely covered the cost of the solo ads in my flurry of insane spending. I took my foot off the gas almost as soon as the car started moving.

That would be why it ground to a halt then, yea?

Remember the definition of success?

Now for the Good News

This week I paid off all those depressing credit cards!

How?

I created a goal

Definition of a goal?

A goal is a dream with a delivery date at the end of it…

One that you cannot avoid

A date set in concrete and varnished with blood.

My achievement date was December 31st 2017 to pay off the whole £21750.

I did it on December 24th

Now THAT was a Christmas present and a half.

I did this through a mixture of hard graft and some good fortune.

The Hard Graft

So I went about scaling up my cartooning and online graphics work and put together some cartooning courses. Then I used all I had learned from my mentors Dean, Louis and Glenn to market them.

The Good Fortune

I managed to create enough interest by careful targeting, some passionate follow-up email marketing and being always available to sell some tutorial courses and monthly memberships to pay off the whole debt.

I consider this my first real online success, not the backend sales from before.

2018 and my Business Restart

I am now totally exhausted from creating my own cartooning products, but I wouldn’t have missed it for the world.

But this year I have decided to go back to promoting my mentor’s products and let HIM do all the creating for a while.

What have I learned?

I am now in a hugely strong position to really help people with their businesses.

I have been there. I have some mileage on the clock and some real hard knock experiences which I have learned from.

So I can now speak to anyone with authority about online marketing.

I can genuinely warn people to take it slowly and learn the ropes properly before they dive in. I have a working knowledge of the pitfalls that await enthusiastic new marketers, and I know many (not all) of the traps ahead.

I KNOW the huge value of having a trustworthy mentor with a track record.

I KNOW the importance of ‘doing the training’ and of not being impatient to reach the top.

I KNOW how vital it is to have goals and a SIMPLE strategy, and to work it to the letter…

I also KNOW the best internet marketing opportunities out there.

You only need to work one of them.

I just realised something else…

Guess what?

I also know how much energy you have to expend and how much creativity you need to create your own suite of products and market them.

OK I only did it once on a very small scale, but it takes it out of you I can tell you…

A New Free Opportunity this month

Today I was given a preview of something that I think is the ideal introduction for a new online marketer.

It will be available in the next two weeks, and I would love anybody who related to this post to get the opportunity for themselves.

 

Be the first on my new email list for 2018

 

So – email me richard@imbusinessninja.com for info, or subscribe at the top of this blog to get your hands on this as soon as it is released.

I will personally vouch for it as I know exactly how it will help you.

 

Thanks for reading this rather long post, but I really was fired up to write it…

 

Ric