My biggest marketing lessons so far…
You don’t often ‘get it right’ first time.
Most people don’t and I certainly didn’t!
That’s the nature of learning, which is why it’s called a learning ‘curve’ rather than a straight up vertical line.
The MOST important thing to realise about success – especially with Internet Marketing – is that the definition of success is continuous daily application and NOT overnight intense activity followed by a holiday.
When I started out on this online journey back in 2013, I assumed like many others, that all I had to do was to buy a great program, push some solo ads at it, sit back … and wait.
The problem, of course, was my assumption that the more cash I threw into the pot then the more I would get back. This is true to a certain extent, but blindly buying untargeted paid traffic without due diligent research is a recipe for abject failure.
For me the trouble was that I DID get some early successes from this approach. Some of the leads went through the funnel and I did make sales which resulted in back-end purchases and 4-figure commissions.
I had made it!
I was an Internet Guru at last
It was only a question of time before sales would come flooding in to my account. I didn’t need to do another thing.
The problem was that the few early back-end sales I DID make were not enough to even cover the rapidly escalating credit card debts and loans which were building up from my unfettered glee. A time bomb was ticking. But I was on a high.
Nothing could stop me.
The banks stopped me in 2016 at £21750, and a good job too…
Of course, I had barely covered the cost of the solo ads in my flurry of insane spending. I took my foot off the gas almost as soon as the car started moving.
That would be why it ground to a halt then, yea?
Remember the definition of success?
Now for the Good News
This week I paid off all those depressing credit cards!
I created a goal
Definition of a goal?
A goal is a dream with a delivery date at the end of it…
One that you cannot avoid
A date set in concrete and varnished with blood.
My achievement date was December 31st 2017 to pay off the whole £21750.
I did it on December 24th
Now THAT was a Christmas present and a half.
I did this through a mixture of hard graft and some good fortune.
The Hard Graft
So I went about scaling up my cartooning and online graphics work and put together some cartooning courses. Then I used all I had learned from my mentors Dean, Louis and Glenn to market them.
The Good Fortune
I managed to create enough interest by careful targeting, some passionate follow-up email marketing and being always available to sell some tutorial courses and monthly memberships to pay off the whole debt.
I consider this my first real online success, not the backend sales from before.
2018 and my Business Restart
I am now totally exhausted from creating my own cartooning products, but I wouldn’t have missed it for the world.
But this year I have decided to go back to promoting my mentor’s products and let HIM do all the creating for a while.
What have I learned?
I am now in a hugely strong position to really help people with their businesses.
I have been there. I have some mileage on the clock and some real hard knock experiences which I have learned from.
So I can now speak to anyone with authority about online marketing.
I can genuinely warn people to take it slowly and learn the ropes properly before they dive in. I have a working knowledge of the pitfalls that await enthusiastic new marketers, and I know many (not all) of the traps ahead.
I KNOW the huge value of having a trustworthy mentor with a track record.
I KNOW the importance of ‘doing the training’ and of not being impatient to reach the top.
I KNOW how vital it is to have goals and a SIMPLE strategy, and to work it to the letter…
I also KNOW the best internet marketing opportunities out there.
You only need to work one of them.
I just realised something else…
I also know how much energy you have to expend and how much creativity you need to create your own suite of products and market them.
OK I only did it once on a very small scale, but it takes it out of you I can tell you…
A New Free Opportunity this month
Today I was given a preview of something that I think is the ideal introduction for a new online marketer.
It will be available in the next two weeks, and I would love anybody who related to this post to get the opportunity for themselves.
Be the first on my new email list for 2018
So – email me email@example.com for info, or subscribe at the top of this blog to get your hands on this as soon as it is released.
I will personally vouch for it as I know exactly how it will help you.
Thanks for reading this rather long post, but I really was fired up to write it…