RICHARD SEATON'S BLOG

Simply Building Your Business

My Black Book of Secrets # 4

‘All That Glitters is not Gold – but somebody will probably try to sell it to you anyway’

 

It’s really all about discernment and discrimination and learning to spot the diamonds in all that poo.

Let’s get real

Exactly how many ‘Top Tier’ high quality products CAN there be?

Rarity defines itself…

BONDAston Martin, for example makes 5,000 cars each year across all the models, so they probably make about 1200 of each model, which is why they sell for £200k each.  The ‘David Brown Specials’ are their hallmark. If they build more, the DBs will become less rare and drop in price. It starts to lose its Rarity Value pretty quickly

It’s exactly the same for us as marketers.

What each of us does is unique. We have maximum Rarity Value. If we start copying other people, our Rarity Value immediately drops below the person we are copying from, thereby increasing their rarity in the eyes of everyone else.

But if we stick to marketing our own uniqueness then this can never happen.

Think of the people in the marketplace you admire.

What do they all have in common?

Their uniqueness. That’s all. And their uniqueness is what people engage with and follow them for. People love quirkiness and fun. This is attraction marketing and there is nothing more powerful in the world than Charisma.

You gain Charisma by not being scared of what people think of you. You have a supreme confidence in who you are and what you do. Some people are born that way and are the ones we loathe at school. Other people discover it by sheer bloody-mindedness and determination not to give up.

They go mad with passion and become obsessive about their goals and dreams. They never stop. People love this energy, but you can’t fake it. It has to be genuine.

So the task of us as entrepreneurs is to find that thing which wakes us up at 3 am with a new and amazing idea. We need to have that ‘Secret Black Book’ that EN David Wood talks about.

The little book of infinite secrets that we carry around all day long and offload all your cool and not-so-cool ideas in to.

Black Book2Have you got one?

4 Comments

  1. Hi Richard

    Another excellent post – great topic

    There is wisdom here:

    “You gain Charisma by not being scared of what people think of you. You have a supreme confidence in who you are and what you do. Some people are born that way and are the ones we loathe at school. Other people discover it by sheer bloody-mindedness and determination not to give up.”

    I do care what people think of me, but I often move forward on an idea anyway. Maybe it represents a small act of defiance – my way of saying ‘to hell with them’. Even if I fail at least I did it my way.

    I like your idea re the Little Book of Secrets. I don’t have one of those, but I’m always coming up with new ideas, and writing them down. As you would expect most of them never see the light of day.

    All of us are unique. From our DNA to our thought patterns to our physicality. The problem is that most marketers have no idea how to tap into their inner magic, and share the good news with their market.

    Thanks again, Richard.

    Excellent post

    Kim
    Kim Willis recently posted…Twitter For Leads: How to Engage People On TwitterMy Profile

    • Hi Kim – That is exactly what I do – ‘even if I fail, I did it my way…’ lol Very often I do something when the likelihood of success is dismal, Because if – by some tiny chance – it does work – I can say ‘Na Na Nanaaaa Na!’ (New resolution – Stop doing that R. You are running out of Time Options) I love that last line of yours about ‘tapping their inner magic’ It takes guts and a refusal to stay asleep… thanks R

  2. Hey Richard,

    This blog of yours resonated with me and is timed really well for encouraging my own journey into the marketing world. I have tried to create software products for IOS and sell things on e-bay and Amazon (e.g. ladies handbags) that I’m not deeply passionate about to create some money, well as you say the remedy is that we need to be more appreciative of our own uniqueness and the value this has to others in this world.

    As you already know my new brand is now going to be based on myself. Ronaldo Dafinchi (.com) is the identity of a character who will embody my personal traits and interests and effectively my alter ego. We had such fun with that a few years ago when I went travelling and you created some cartoons for me. I think we were on to something and its a good time to reprise that whole concept.

    The next phase of both of our lives is going to be interesting to watch how it develops. Keep the faith my friend, I think you’re on to something!

    Ronny

    • Hi Ronny (Ronaldo) Thanks for visiting my blog and taking a look around. It has taken me a long time to get it running smoothly, after various hacks and crashes, not to mention a complete revamp as I was told it was ‘pimped’ to heck with affiliate banners when I started out. If you go down the blogging toute, and I would suggest that as you are a very good writer and claer and descriptive, then get in touch and let me help you avoid the early pitfalls. Can’t wait to relauch Ronaldo with you – sharpening my pencils literally as I type lol R

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