My friend Peter Beckenham – The Village Marketer – is a well-respected and highly knowledgeable online marketer and awesome video blogger. I have known him a while, and always enjoy his honesty and clarity.
We all excel in our own areas of expertise, and last week Peter asked me…
“Richard. Care to share with us how you get 6K+ traffic to your blog every month? What promotions do you use? Is your email list a huge one that you send to your blog? Sorry for all the questions but I’d love to know…”
Well here it is.
The answer to how I get 6000 hits a month on my blog. You won’t like the answer unless you know it already… Here it is – Simple Daily Consistency. Doh! Is that all Richard? SDC … really?
Yes. It really is nothing more than that. No mystery, no guru tricks. OK. Yes I did spend a lot of time learning from my endless mistakes. But that’s what we all do.
My saying for this post is… ’Gurus are just people who have made more mistakes and had more failures than you have, and they have kept going just like you will.’
Here’s what I do every day…
I use the main Social Media platforms every day, and share all of them with all of them. Twitter, Facebook, YouTube, Instagram, LinkedIn, Pinterest, Blab. Etc
I also comment on a minimum of 3 top blog posts per day, and never leave a comment until I have posted a new blog post myself, so that it appears in CommentLuv as the next post for new readers to find.
Twitter has actually been one of my hot traffic source successes. I am steadily growing my followers and learning how to engage with them and keep them following. I remember celebrating when I got to 30 ENGAGED Twitter followers. I now have 460. That’s not 460 followers. That’s 460 people whose names I know and who regularly retweet my posts for me and visit my blog.
Building My Own List
We have to build our own list. OK – let me rephrase that. I have to build my own list. No matter whose awesome products we decide to promote, if we want to be true entrepreneurs, I believe we have to be the source of what we do, not a messenger for somebody else.
Of course you can become a fantastic promoter for other people, and not create your own stuff at all. There are many people who do this solely, and make shed loads of money.
But I have always been an awkward cuss, and usually go for the line of greatest resistance. That’s just me.
My list has grown and died several times. It is far smaller now than it was a year ago. This time last year I had almost 2000 people on the list. I kept them all on there because, to be honest, I thought that the bigger my list the more chances of success.
That’s called ‘Self-Deception’. It is the thing that most failed marketers suffer from. Somebody once said ‘Assumption is Death’ – it may have been Kim Willis lol. If it wasn’t it should have been! (apologies to Kim)
Most of them never opened my emails, so I trimmed it and trimmed it, from ‘Never Opened’ (gone) through ‘Open Occasionally’ (long gone) down to ‘Often Open’ which currently stands at 360. So that’s 360 mostly engaged people. To be honest I could easily have another go at it and get it down to 200, but I have to preserve some dignity here!
And Now – Answer this question ‘What is learning?’
To be totally honest, I don’t listen to much advice. I tend to ‘learn on the hoof’. Is there honestly any other way?
Of course there isn’t. You only really LEARN the things you discover for yourself. Cloning other peoples’ ideas and learning by rote is not learning. It’s exactly what it says it is – copying.
You can only be ‘authentic’ with your own stuff – obviously.
That is a very vital and basic thing to understand. YOU are the only authority on what you know. The opposite side of that is you can NEVER know what other people have learned. Your take on life will be different.
To quote somebody I admire (JY) “There are no repeats in Creation”